You need to understand your audience. Even if you're a top 10 US bank and a leader in credit cards. So we did client personas for corporate cards and treasury management clients. We researched and created documents for sales people and marketers.

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B2B corporate messaging from one top 10 US commercial bank to many possible new clients, including program placement at the National Association of Commercial Card and Payment Professionals conference:

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Under government conservatorship, the brand did little to no advertising for roughly 8 years. So they needed to come out of marketing retirement with a bang at The Mortgage Broker's Association Annual Conference and Expo. We concepted the largest conference presence in the center, as well as two offsite events and two off-floor rooms — all the while explaining some pretty complex products and solutions. The effort was met with resounding success, including an affiliate Tweet that claimed our client had dominated the conference.

▲ In-booth screensaver based on client comments.

Full calendar giveaway.

Retirement can be daunting. Or, it can be an adventure. So we created a split-page create-your-own-adventure sales tool for financial managers to help people realize the possibilities. And with the nation on your side, your retirement could take you anywhere. 

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Breaking retirement life down into charts and graphs:

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The brand's small business arm is looking to stand out. So why not create messages that stand out in the category as well? Welcome to small business that's big business. 

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Financials can be hard. But what if they were simple? Or even Real Simple? Every month we created a little tip to help people out, that ran in the magazine of the same name. (It was always front/back on a heavier stock with a perf-out keepsake.) The partnership kept going longer than contracted due to great success. 

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What if planning for retirement was more like dreaming?  What if you were able to visualize all the possibilities? Then maybe you'd bank with Wachovia (now Wells Fargo) — where retirement is exactly what you make of it. We were able to make a website "quiz" that helped consumers come to a decision.

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