This tech-insurance company's first foray into direct-to-consumer advertising was a wild ride. We created a brand campaign, brought a newly-acquired repair brand under the umbrella, worked in existing products, and worked toward creating a new category: techcare.
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Our client provides over $70MM in uncompensated care every year for children with health needs across the D.C. area and the globe. To help fund these efforts, they run several capital campaigns throughout the year — not the least of which is their annual end-of-year effort, whose goal is to raise $4.5MM between Black Friday and New Year's Eve.
For 2018 — when philanthropic donations were predicted to be at their lowest thanks to the new tax bill — we decided to give people a new way to donate and make it interactive. With every text donation, over 300 Dr. Bear (their mascot) resin & LED statues simultaneously lit up in community areas and in hospital rooms so the kids knew that they weren't alone for the holidays. #humblebrag — we more than tripled our overall goal.
By creating an instantaneous visual manifestation of care for both donors and patients that was as easy as 1, 2, 3.
For 2018 — when philanthropic donations were predicted to be at their lowest thanks to the new tax bill — we decided to give people a new way to donate and make it interactive. With every text donation, over 300 Dr. Bear (their mascot) resin & LED statues simultaneously lit up in community areas and in hospital rooms so the kids knew that they weren't alone for the holidays. #humblebrag — we more than tripled our overall goal.
By creating an instantaneous visual manifestation of care for both donors and patients that was as easy as 1, 2, 3.
Dr. Bear went everywhere. He was around town, in people's feeds, hanging with #FashionSanta, Shawn Mendes, Meghan Trainor and Barack Obama — he even went to Jingle Ball.
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NomNom, a fresh pet food subscription service, had one big problem — they looked and sounded like a fresh pet food subscription service. To help them stand out from the competition, we took them down to the studs and came back with an edge and an attitude that all pet owners who are super passionate about pets could identify with.
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The situation: The world's largest online retailer needed to hire seasonal warehouse workers to help make sure that all their holiday deliveries came true. And those gifts aren't going to deliver themselves.
So we thought, what if the gifts, specifically Teddy, TRIED to deliver themselves? And a super cute anti-hero was born.
So we thought, what if the gifts, specifically Teddy, TRIED to deliver themselves? And a super cute anti-hero was born.
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When tapped to create the conference presence for the brand's small business banking arm at Quickbooks Connect, we asked ourselves "what's the one thing every small business needs?" A logo. A branding presence. The tools you need to seem like a larger business.
So, right there on the conference floor, we gave them that. We hired two logo designers to do 30 minute consultations with small business owners — and it was so popular that we had to bring them back for a second day of the conference.
Making our booth the most trafficked at the conference — even more popular than the info and sign-in booth for the event at large.
So, right there on the conference floor, we gave them that. We hired two logo designers to do 30 minute consultations with small business owners — and it was so popular that we had to bring them back for a second day of the conference.
Making our booth the most trafficked at the conference — even more popular than the info and sign-in booth for the event at large.
Over 80 small business owners walked away with logo designs and 12 followed up with our logo designers for completion of their designs after the conference.
Chair-Worthy Hair Global Brand Campaign — launching their first app in a big way at Mercedes Benz New York Fashion Week.
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Pompadour
Updo
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Retro Waves
Braid
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89% of Americans over the age of 65 were fully vaccinated against COVID-19 and ready to get their booster shot to stay up to date. However, less than 40% of this audience had opted-in.
So, we wanted to create positivity around the life events that a COVID-19 booster could let people get back to, and remind them that a booster is safe, effective and available at no cost to them through Medicare and vaccines.gov.
So, we wanted to create positivity around the life events that a COVID-19 booster could let people get back to, and remind them that a booster is safe, effective and available at no cost to them through Medicare and vaccines.gov.
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T-T-T-T-T-T-J-Maxx. We tried to tell people we had designer brands at lower prices ... but we needed to tell them HOW for them to believe — When We Score, You Score.
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Launching a new global campaign — Your Best Beautiful — for a tired beauty brand wasn't always a pretty experience. But when we got the best animatic testing results in P&G History, we matched it shot-for-shot.
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Our client owns malls. Remember malls? Maybe your mom does. And it's the only time that a mom joke is acceptable because this is a Mother's Day campaign.
Tapping into the human truth that no one can resist a quiz that tells you who you are — we asked people deep, burning questions to find answers to life's greatest ponderings in 3 quizzes. Like, if you were a pretzel — what type would you be?
Then in true bait-and-switch fashion, we dumped those pretzels into a shopping guide for mother's day. With the loving message of, "you've already wasted this much time, maybe you should shop for the person who birthed you."
Tapping into the human truth that no one can resist a quiz that tells you who you are — we asked people deep, burning questions to find answers to life's greatest ponderings in 3 quizzes. Like, if you were a pretzel — what type would you be?
Then in true bait-and-switch fashion, we dumped those pretzels into a shopping guide for mother's day. With the loving message of, "you've already wasted this much time, maybe you should shop for the person who birthed you."
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At the time of the financial crisis, a small bank introduced a campaign called SOLID. And found interesting ways to define frugality and smart living when it meant the most. Enter a partnership with Real Simple magazine — with an ad on the front and a perf-out keepsake money tip on the back.
