Tresemmé Global Brand Campaign. With Signature Walk from the Salon Chair. (We even custom designed the chair.)
|
|
|
|
|
|
We created a signature walk from the salon chair:
Click to enlarge.
TRESemmé took fashion to the streets with QR codes ... making an obsolete technology fashionable, and creating the brand's first-ever app.
|
|
|
Click to enlarge.
Get the look from the runway, sans QR code with these how-to videos:
|
Pompadour
|
Retro Waves
|
Updo
|
Braid
|
Once upon a time OLAY got the best animatic testing results ever. (Thanks to http://napoleongroup.com) Like in P&G history. Seriously. That's why the animatic looks so familiar, we made it into film.
You can compare the :15 animatic to the finished commercial.
|
|
|
Then we made a :60.
And we made a print ad.
|
Instant Beauty Sleep Playlist: WAKEUP |
Who needs microderm? We all Do. There's layers of stuff on our faces.
One of my fave video shoots because it captured my life, including my cat: PETEY.
|
|
|
|
|
You can see your own layers on Facebook.
|
      Click to enlarge.
|
Click to enlarge.
Golfsmith connected with golfers where they live: social media, especially on big days like The Masters.
Click to enlarge.
|
POST: All around the office here at Golfsmith International Headquarters, all you hear is "14 UNDER." #masters2015 Then, pimento cheese and Arnold Palmers happened. #anythingforgolf
|
|
POST: Everyone is talking about Jordan Spieth. Is he poised to take the green jacket — no contest, or to be a footnote in someone else's weekend comeback? 14-year-old Spieth would say it's the former. (See the full video on YouTube: https://www.youtube.com/watch?v=Cv7kBPDButM ) #masters2015 #jordanspieth
|
|
The Masters' commentators couldn't have plugged Spieth's outfit any better. We put this video up only seconds after they talked about it with a link to buy on our site.
Thank goodness Spieth fills out his Under Armour so well. We had to reorder his navy shirt to satisfy the demand. It was this post and overall event coverage that convinced the brand that social media could promote purchases without posting "50% OFF," "BIG SALE" or "NOW AVAILABLE" messages. My Twitter feed says "thank you." |
And then, golf takes on fashion ... based on a real insight from a Chicago native.
|
|
POST 1: Let's put some pants on people, and save big at Spring Fashion Night. See the latest fashions, try them on & TONIGHT ONLY, enter to win a huge prize pack. Going on in select stores. Find out more bit.ly/gsnight
POST 2: We're gearing up in stores for our fashion night, coming to a store near you! We know you'd do anything for golf, but put some pants on, people! Just because Brad N. from Chicago had to finish the back 9 in a skort doesn't mean you have to. What's your story? bit.ly/gsnight |
|
T-T-T-T-T-T-J-Maxx. We tried to tell people we had lower prices ... but we needed to tell them HOW. See below.
|
|
|
|
|
Click to enlarge.
SunTrust "Real Simple" partnership. Always a two-page spread. Always a heavy stock and perf.
Click to enlarge.
Remember the banking/financial crisis? SunTrust does. Because they're still around ... unlike others.
|
|
Click to enlarge.
Once upon a time people paid for cellular minutes. So EMBARQ gave them away for the holidays. Perhaps people needed something to do with those minutes. Enter: Unlimited December, where we called your friends, your family, your strangers with messages YOU record.
Click to enlarge Carol By Phone, Message by Phone, Get out of Party Free By Phone.
|
|
It's a big world out there and EMBARQ brings it home. Take a listen.
Sometimes you just need to talk to the ladies about beer. Because you order a Sex on the Beach & end up with Sex in a Camry.
|
|
Click to enlarge.
Click to enlarge.
|
|
Pitch winning work. For a big account that will remain nameless. Because, look at it.
Click to enlarge.