Please, take a scroll through some of the work I've had the opportunity to be a part of.
The situation: The world's largest online retailer needed to hire seasonal warehouse workers to help make sure that all their holiday deliveries came true. And those gifts aren't going to deliver themselves.
So we thought, what if the gifts, specifically Teddy, TRIED to deliver themselves? And a super cute anti-hero was born.
So we thought, what if the gifts, specifically Teddy, TRIED to deliver themselves? And a super cute anti-hero was born.
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Our client provides over $70MM in uncompensated care every year for children with health needs across the D.C. area and the globe. To help fund these efforts, they run several capital campaigns throughout the year — not the least of which is their annual end-of-year effort, whose goal is to raise $4.5MM between Black Friday and New Year's Eve.
For 2018 — when philanthropic donations were predicted to be at their lowest thanks to the new tax bill — we decided to give people a new way to donate and make it interactive. With every text donation, over 300 Dr. Bear (their mascot) resin & LED statues simultaneously lit up in community areas and in hospital rooms so the kids knew that they weren't alone for the holidays. #humblebrag — we more than tripled our overall goal.
By creating an instantaneous visual manifestation of care for both donors and patients that was as easy as 1, 2, 3.
For 2018 — when philanthropic donations were predicted to be at their lowest thanks to the new tax bill — we decided to give people a new way to donate and make it interactive. With every text donation, over 300 Dr. Bear (their mascot) resin & LED statues simultaneously lit up in community areas and in hospital rooms so the kids knew that they weren't alone for the holidays. #humblebrag — we more than tripled our overall goal.
By creating an instantaneous visual manifestation of care for both donors and patients that was as easy as 1, 2, 3.
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Dr. Bear went everywhere. He was around town, in people's feeds, hanging with #FashionSanta, Shawn Mendes, Meghan Trainor and Barack Obama — he even went to Jingle Ball.
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When tapped to create the conference presence for the brand's small business banking arm at Quickbooks Connect, we asked ourselves "what's the one thing every small business needs?" A logo. A branding presence. The tools you need to seem like a larger business.
So, right there on the conference floor, we gave them that. We hired two logo designers to do 30 minute consultations with small business owners — and it was so popular that we had to bring them back for a second day of the conference.
Making our booth the most trafficked at the conference — even more popular than the info and sign-in booth for the event at large.
So, right there on the conference floor, we gave them that. We hired two logo designers to do 30 minute consultations with small business owners — and it was so popular that we had to bring them back for a second day of the conference.
Making our booth the most trafficked at the conference — even more popular than the info and sign-in booth for the event at large.
Click to enlarge.
Over 80 small business owners walked away with logo designs and 12 followed up with our logo designers for completion of their designs after the conference.
Chair-Worthy Hair Global Brand Campaign. (We even custom designed the chair.)
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As the official haircare sponsor, we took Mercedes Benz Fashion Week to the streets with dressed-up QR codes ... creating the brand's first-ever app.
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Get the look from the runways with these how-to videos:
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Pompadour
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Retro Waves
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Updo
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Braid
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Launching a new global campaign — Your Best Beautiful — for a tired beauty brand wasn't always a pretty experience. But when we got the best animatic testing results in P&G History, we matched it shot-for-shot.
You can compare the :15 animatic to the finished commercial.
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Then we made a :60.
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We made a print ad based on one influencer's night out.
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The night out, through a partnership with Vibe magazine.
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We even made a playlist.
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Who needs microderm? We all Do. There's layers of stuff on our faces.
We captured a model's life's layers.
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You can see your own layers on Facebook.
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T-T-T-T-T-T-J-Maxx. We tried to tell people we had designer brands at lower prices ... but we needed to tell them HOW for them to believe — When We Score, You Score.
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At the time of the financial crisis, a small bank introduced a campaign called SOLID. And found interesting ways to define frugality and smart living when it meant the most. Enter a partnership with Real Simple magazine — with an ad on the front and a perf-out keepsake money tip on the back.
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Remember the banking/financial crisis? This bank does. Because they're still around ... unlike others, and we capitalized on that with a blunting campaign in the markets of failed competitors.
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