Situation: A long-time sweet, delicious, holiday favorite nut had been pigeon-holed as a sweet-only, delicious, holiday-only favorite nut. Yes. The star of the dessert table. The hero of pie-season. The champion of crunchy-sweet. Pecans.
Solution: Introduce pecans as the savory star of three culturally relevant movements happening at once: meat alternatives (#MeatlessMonday), tacos (#TacoTuesday), and taco trucks. Introducing the #PecanTaco truck.
Solution: Introduce pecans as the savory star of three culturally relevant movements happening at once: meat alternatives (#MeatlessMonday), tacos (#TacoTuesday), and taco trucks. Introducing the #PecanTaco truck.
Influencer Activations
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Tacos and meatless and trucks, oh my! How we got there:
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