The Situation: A 2024 study found that 22% of festival-goers don't wash their hands the entire 'fest. And over half don't wash them even before eating. The top excuse: lack of facilities.
Another independent study found that festivals are covered in ... poo. 🤢 Between Coachella Cough and Bonnaflu, festivals are a hotbed of ick, and it's all over your unwashed mitts.
Another independent study found that festivals are covered in ... poo. 🤢 Between Coachella Cough and Bonnaflu, festivals are a hotbed of ick, and it's all over your unwashed mitts.
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The Solution: The National Foundation for Infectious Diseases took handwashing to festival-goers with the Clean Hands Caravan. So that people could get their Hands In For Handwashing and scrub away up to 97% of the ick.
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We created a campaign around the handwashing movement.
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We created the first annual NFID State of Handwashing Report and used the facts in our campaign.
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We invited organizations to partner with us and provided posters, email signatures, social posts & frames, and more!
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Media Coverage
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