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Situation: Our client has long stood for one thing: professional, affordable hair care products. But they're not sold in salons.
Brief: Signal the salon-heritage of the brand — currently sold in consumer retail and grocery stores.
Idea: We played into one insight: your hair never looks as good as when you leave your stylist's chair. So we made it our mission to make our client synonymous with the look and feel of "Chair-Worthy Hair."
Brief: Signal the salon-heritage of the brand — currently sold in consumer retail and grocery stores.
Idea: We played into one insight: your hair never looks as good as when you leave your stylist's chair. So we made it our mission to make our client synonymous with the look and feel of "Chair-Worthy Hair."
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More beauty:
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