89% of Americans over the age of 65 were fully vaccinated against COVID-19 and ready to get their booster shot to stay up to date. However, less than 40% of this audience had opted-in.
So, we wanted to create positivity around the life events that a COVID-19 booster could let people get back to, and remind them that a booster is safe, effective and available at no cost to them through Medicare and vaccines.gov.
So, we wanted to create positivity around the life events that a COVID-19 booster could let people get back to, and remind them that a booster is safe, effective and available at no cost to them through Medicare and vaccines.gov.
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Other public health campaigns:
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