Our client owns malls. Remember malls? Maybe your mom does. And it's the only time that a mom joke is acceptable because this is a Mother's Day campaign.
Tapping into the human truth that no one can resist a quiz that tells you who you are — we asked people deep, burning questions to find answers to life's greatest ponderings in 3 quizzes. Like, if you were a pretzel — what type would you be?
Then in true bait-and-switch fashion, we dumped those pretzels into a shopping guide for mother's day. With the loving message of, "you've already wasted this much time, maybe you should shop for the person who birthed you."
Tapping into the human truth that no one can resist a quiz that tells you who you are — we asked people deep, burning questions to find answers to life's greatest ponderings in 3 quizzes. Like, if you were a pretzel — what type would you be?
Then in true bait-and-switch fashion, we dumped those pretzels into a shopping guide for mother's day. With the loving message of, "you've already wasted this much time, maybe you should shop for the person who birthed you."
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