The Challenge: Gravie, an employee health benefit plan provider to small businesses, had a following and advocates amongst satisfied small business owners but not benefits brokers.

The Work: We worked to elevate Gravie’s brand awareness with this new audience by refining their campaign strategy and creative — relaunching the brand in a big way at at the National Association of Benefits and Insurance Professionals (NABIP) 2023 Convention.

Gravie Presents Astonishing but True: Based around the idea that Gravie is the only health benefits company offering plans that seem too good to be true but are actually as good as they sound, we built out conference materials including the booth experience, elevator wraps, branded promotions, and attendee swag.