Under government conservatorship, the brand did little to no advertising for roughly 8 years. So they needed to come out of marketing retirement with a bang at The Mortgage Broker's Association Annual Conference and Expo. We concepted the largest conference presence in the center, as well as two offsite events and two off-floor rooms — all the while explaining some pretty complex products and solutions. The effort was met with resounding success, including an affiliate Tweet that claimed our client had dominated the conference.

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