Situation: Long-time client Constellation Energy needed to reach policy makers and the informed public with their ANTI net-zero messaging. Because net-zero is a math equation and true zero is the 💩.
Solution: We positioned Constellation as America's #1 producer of nothing ... because it's true. Constellation was 90% emissions-free at the time of our campaign, with the goal of reaching true zero in less than 20 years. We used humor and smarts to cut through the energy messaging pollution.
Solution: We positioned Constellation as America's #1 producer of nothing ... because it's true. Constellation was 90% emissions-free at the time of our campaign, with the goal of reaching true zero in less than 20 years. We used humor and smarts to cut through the energy messaging pollution.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
