Our client provides over $70MM in uncompensated care every year for children with health needs across the D.C. area and the globe. To help fund these efforts, they run several capital campaigns throughout the year — not the least of which is their annual end-of-year effort, whose goal is to raise $4.5MM between Black Friday and New Year's Eve.
For 2018 — when philanthropic donations were predicted to be at their lowest thanks to the new tax bill — we decided to give people a new way to donate and make it interactive. With every text donation, over 300 Dr. Bear (their mascot) resin & LED statues simultaneously lit up in community areas and in hospital rooms so the kids knew that they weren't alone for the holidays. #humblebrag — we more than tripled our overall goal.
By creating an instantaneous visual manifestation of care for both donors and patients that was as easy as 1, 2, 3.
For 2018 — when philanthropic donations were predicted to be at their lowest thanks to the new tax bill — we decided to give people a new way to donate and make it interactive. With every text donation, over 300 Dr. Bear (their mascot) resin & LED statues simultaneously lit up in community areas and in hospital rooms so the kids knew that they weren't alone for the holidays. #humblebrag — we more than tripled our overall goal.
By creating an instantaneous visual manifestation of care for both donors and patients that was as easy as 1, 2, 3.
Dr. Bear went everywhere. He was around town, in people's feeds, hanging with #FashionSanta, Shawn Mendes, Meghan Trainor and Barack Obama — he even went to Jingle Ball.
|
|
|
|
|
|
|
Coverage
|
|
|
|
|
|
