Situation: The bottom had just fallen out of the housing market, throwing the US into a recession and banks were failing.
Brief: Give customers and non-customers alike a sense of stability while so many were forced to change banks — because their banks were literally changing on them.
Idea: We took messaging into areas where WAMU's were becoming Chase's and Wachovia's were becoming Wells Fargo's — and let people know that they could make a solid change in their banking situation themselves.
Brief: Give customers and non-customers alike a sense of stability while so many were forced to change banks — because their banks were literally changing on them.
Idea: We took messaging into areas where WAMU's were becoming Chase's and Wachovia's were becoming Wells Fargo's — and let people know that they could make a solid change in their banking situation themselves.
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