|
Situation: Our client was the official haircare sponsor of Mercedes Benz Fashion Week and their promo package came with out-of-home placement in and around the NYC tents.
Brief: Own the hair (and the streets) at Mercedes Benz Fashion Week.
Idea: Use out-of-home to give people a peek inside the tents at Mercedes Benz Fashion Week, including a guerrilla run-and-gun projection on the side of buildings and the brand's first-ever WAP displaying behind-the-scenes footage and how-to videos.
Brief: Own the hair (and the streets) at Mercedes Benz Fashion Week.
Idea: Use out-of-home to give people a peek inside the tents at Mercedes Benz Fashion Week, including a guerrilla run-and-gun projection on the side of buildings and the brand's first-ever WAP displaying behind-the-scenes footage and how-to videos.
|
|
|
|
|
|
Situation: Our client has long stood for one thing: professional, affordable hair care products. But they're not sold in salons.
Brief: Signal the salon-heritage of the brand — currently sold in consumer retail and grocery stores.
Idea: We played into one insight: your hair never looks as good as when you leave your stylist's chair. So we made it our mission to make our client synonymous with the look and feel of "Chair-Worthy Hair."
Brief: Signal the salon-heritage of the brand — currently sold in consumer retail and grocery stores.
Idea: We played into one insight: your hair never looks as good as when you leave your stylist's chair. So we made it our mission to make our client synonymous with the look and feel of "Chair-Worthy Hair."
|
|
|
|
|
|
|
|
|
Situation: Our client was a tired beauty brand in the market for a fresh look and feel.
Brief: Wake it up.
Idea: Launching a new global campaign wasn't always a pretty experience. So we decided to show that life isn't always pretty as well. But you can be your best beautiful.
And when we got the best animatic testing results in P&G history, we matched it shot-for-shot.
Brief: Wake it up.
Idea: Launching a new global campaign wasn't always a pretty experience. So we decided to show that life isn't always pretty as well. But you can be your best beautiful.
And when we got the best animatic testing results in P&G history, we matched it shot-for-shot.
|
|
|
|
|
|
Situation: Our client had several tricks up their sleeve to stock the exact same goods as full-priced fashion, accessory and home retailers at a fraction of the cost — some of which I can only tell you in person.
Brief: Despite perception, low cost doesn't always mean low quality, prove that we have the exact same goods for lower prices.
Idea: Once we learned some of the lengths our client goes through to procure quality items at such low prices we were excited to show consumers a little bit of the magic behind the savings that are passed on to them. The how behind the score.
Brief: Despite perception, low cost doesn't always mean low quality, prove that we have the exact same goods for lower prices.
Idea: Once we learned some of the lengths our client goes through to procure quality items at such low prices we were excited to show consumers a little bit of the magic behind the savings that are passed on to them. The how behind the score.
|
|
