COPYWRITER | ASSOCIATE CREATIVE DIRECTOR | WASHINGTON | 336.354.8404
rachel@rachelcookcopywriter.com
Freelance/For Hire/Job Hunting/On the Market | Washington, DC/Remote
Currently freelancing while looking for the right forever job. Somewhere that I like the people and the people like me. Somewhere that I make the work better and the work makes me better. Somewhere that the hours are worth the work and the work is worth the hours. Also in the market for drinking buddies.
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Associate Creative Director | SmithGifford
DC Metro Area | 2018-2019 PRIMARY ACCOUNTS: Children's National, MyEyeDr, Robert Wood Johnson Barnabas Health, Sandy Spring Bank
-There was that Gold Innovation & Technology ADDY for the Children's National #LightUpDrBear campaign. -Our work with Children's National brought in a new client for the agency — the donation match partner for the campaign. -I met a life-long workmate there — and really, aren't we all only as good as our network? |
Associate Creative Director | Drumroll
Austin, TX | 2015-2018 PRIMARY ACCOUNTS: Capital One, Fannie Mae, Amazon
-Part of the team covering March Madness for Capital One’s social platforms, resulting in one silver and two bronze Clios. In fact, Forbes said the brand "won" March Madness. -Led the Fannie Mae creative team in pioneering new marketing avenues for both the brand and the agency. -Polished up strategic thinking skills on multiple positioning and strategy projects. |
Creative Director | Golfsmith International
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PRIMARY ACCOUNTS: Golfsmith, golfsmith.com, Golf Town, golftown.com
-Rebranded two retail companies, one in the U.S. and the other in Canada, to better align with consumer insights — leading to a rise in both store and e-comm sales. -Led the charge in creating a more impactful social presence, leading to a higher affinity for both brands. -Worked with UX team to institute a new e-comm site that's both responsive to technology and the consumer. |
Freelance Copywriter | McKinney
Raleigh, NC | CONTRACT
PRIMARY ACCOUNT: Nationwide Financial Services
-Fostered a long-lasting off-site freelance relationship with the account's creative lead thanks to experience working on SunTrust Bank, Wachovia Retirement Services and other financial institutions.
-Beat out other creative teams for the completion of the job through superior ideas and insights.
-Created collateral for both financial advisors and potential consumers including an interactive flip-book sales tool and video.
-Fostered a long-lasting off-site freelance relationship with the account's creative lead thanks to experience working on SunTrust Bank, Wachovia Retirement Services and other financial institutions.
-Beat out other creative teams for the completion of the job through superior ideas and insights.
-Created collateral for both financial advisors and potential consumers including an interactive flip-book sales tool and video.
Associate Creative Director | Saatchi & Saatchi
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PRIMARY ACCOUNTS: Olay, General Mills
-Helped to rebrand one of the most iconic beauty brands in the world: OLAY, YOUR BEST BEAUTIFUL, based on consumer insights and interactions. -Created P&G's best performing testing animatic ever, thanks in part to the vendor relationship that I fostered with The Napoleon Group. -Senior creative on the team that revamped Golden Graham's social presence. |
Associate Creative Director | Mullen
Winston-Salem, NC | 2006-2012
PRIMARY ACCOUNTS: TRESemmé, TJMaxx, EMBARQ, SunTrust, Novartis, La Quinta, Men's Wearhouse
-Global Integrated Creative Lead on the TRESemmé account, touching and approving every piece of creative in every country, often creating Spanish language advertising for use outside the U.S. as well as masterminding the brand's first foray into apps and mobile advertising.
-Creative Lead on T.J.Maxx, helping the brand convince consumers that the retail stores carry designer brands at bargain prices by showing them HOW across interdisciplinary media points.
-Interactive creative on EMBARQ, a telecommunications company that had never delved into the digital space before.
-Global Integrated Creative Lead on the TRESemmé account, touching and approving every piece of creative in every country, often creating Spanish language advertising for use outside the U.S. as well as masterminding the brand's first foray into apps and mobile advertising.
-Creative Lead on T.J.Maxx, helping the brand convince consumers that the retail stores carry designer brands at bargain prices by showing them HOW across interdisciplinary media points.
-Interactive creative on EMBARQ, a telecommunications company that had never delved into the digital space before.
Copywriter | Frank About Women
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PRIMARY ACCOUNTS: Miller, SpaSensials, Cricut
-Frank About Women is Mullen's marketing to women arm that knocked on the side door of large companies like Coca-Cola, Miller Beer and Bissell. And. It. Worked. … thanks in large part to the creative work provided by my team. -Stewarded the Miller Beer Girl initiative, which led to a lucrative research project AND Miller Chill (I'm sorry). -Helped to totally overhaul Cricut's online retail presence, which led to a better understanding of what the brand offers. |
Copywriter | CoyneBeahmShouse
Greensboro, NC| 2005-2006
PRIMARY ACCOUNTS: B/E Aerospace, Southern States, Doral, Wrangler Home, Appearex, Microban
-Reworked the entire Southern States e-comm presence. Edited Southern States' Magazine: Equisource, as well as help to rebrand their equine health brand. Southern States took "Best of Show" at that year's ADDY awards.
-Acted as both creative lead and account manager on the B/E Aerospace account, leading to award-winning work.
-Was offered senior copywriter position after six months at the agency — ultimately choosing to follow the ECD to his next gig.
-Reworked the entire Southern States e-comm presence. Edited Southern States' Magazine: Equisource, as well as help to rebrand their equine health brand. Southern States took "Best of Show" at that year's ADDY awards.
-Acted as both creative lead and account manager on the B/E Aerospace account, leading to award-winning work.
-Was offered senior copywriter position after six months at the agency — ultimately choosing to follow the ECD to his next gig.
Master of Arts | University of Texas
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MAJOR: Creative Advertising with concentrations in Copywriting and Account Planning
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Bachelor of Arts | University of North Carolina
Asheville, NC | 1997-2002
MAJOR: Literature with a concentration in Creative Writing
MINOR: Marketing
MINOR: Marketing
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CATS Phoebe. Biddy Boy! Michael Scotty. Hemingway Cat.
CAR Suzie Q FAVE PUNCTUATION Em Dash ASTROLOGICAL SIGN Virgo, on the cusp of Libra IF I WERE A ROLLER DERBY GIRL Rapunchel FANTASY FOOTBALL TEAM PowerPuff STUPID HUMAN TRICK Tongue to Nose POISON PICKED Red Wine | ||