COPYWRITER | ASSOCIATE CREATIVE DIRECTOR | WASHINGTON | 336.354.8404
rachel@rachelcookcopywriter.com
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Associate Creative Director | Weber Shandwick
Washington, DC | 2021-now PRIMARY ACCOUNTS: Centers for Disease Control & Prevention, HealthCare.gov, vaccines.gov, Centers for Medicare & Medicaid -Worked on the winning rebid for the HealthCare.gov AoR contract. -Led the team that created a series of animated videos to help convince parents that free COVID-19 testing in schools is a great way to keep their kids healthy and doing the things that they love. (CDC) 
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Associate Creative Director | Freelance
Everywhere | 2013-now PRIMARY ACCOUNTS: Microsoft, Wrangler, Verizon, NutriSystem, AMD, Houzz, Asurion, NomNom, The South Beach Diet, Invicti Security -Worked with several agencies, including Tombras, Subject Matter, Drumroll and Bouvier Kelly. -Liaised directly with clients on briefings, strategy, brainstorms and reviews. -Created comprehensive proposals and project plans, maintaining a budget. -Brought in and managed other creatives as needed. -Concepted innovative Rube-Goldberg machines for Invicti's first conference appearance as a new brand, illustrating their key differentiators. (And, why yes! I have handy-dandy .gifs illustrating how they worked!)
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Associate Creative Director | SmithGifford
DC Metro Area | 2018-2019 PRIMARY ACCOUNTS: Children's National, MyEyeDr, Robert Wood Johnson Barnabas Health, Sandy Spring Bank -There was that Gold Innovation & Technology ADDY for the Children's National #LightUpDrBear campaign. -Our work with Children's National brought in a new client for the agency — the donation match partner for the campaign. -I met a life-long workmate there — and really, aren't we all only as good as our network? |
Associate Creative Director | Drumroll
Austin, TX | 2015-2018 PRIMARY ACCOUNTS: Capital One, Fannie Mae, Amazon -Part of the team covering March Madness for Capital One’s social platforms, resulting in one silver and two bronze Clios. In fact, Forbes said the brand "won" March Madness. -Led the Fannie Mae creative team in pioneering new marketing avenues for both the brand and the agency. -Polished up strategic thinking skills on multiple positioning and strategy projects. |
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Creative Director | Golfsmith International
Austin, TX | 2014-2015 PRIMARY ACCOUNTS: Golfsmith, golfsmith.com, Golf Town, golftown.com -Rebranded two retail companies, one in the U.S. and the other in Canada, to better align with consumer insights — leading to a rise in both store and e-comm sales. -Led the charge in creating a more impactful social presence, leading to a higher affinity for both brands. -Worked with UX team to institute a new e-comm site that's both responsive to technology and the consumer. |
Freelance Copywriter | McKinney
Raleigh, NC | CONTRACT PRIMARY ACCOUNT: Nationwide Financial Services -Fostered a long-lasting off-site freelance relationship with the account's creative lead thanks to experience working on SunTrust Bank, Wachovia Retirement Services and other financial institutions. -Beat out other creative teams for the completion of the job through superior ideas and insights. -Created collateral for both financial advisors and potential consumers including an interactive flip-book sales tool and video. |
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Associate Creative Director | Saatchi & Saatchi
New York, NY | 2012-2013 PRIMARY ACCOUNTS: Olay, General Mills -Helped to rebrand one of the most iconic beauty brands in the world: OLAY, YOUR BEST BEAUTIFUL, based on consumer insights and interactions. -Represented Saatchi New York at global creative summit held in Singapore. -Created P&G's best performing testing animatic ever, thanks in part to the vendor relationship that I fostered with The Napoleon Group. (Now Howdy Partner.) -Senior creative on the team that revamped Golden Graham's social presence. |
Associate Creative Director | Mullen
Winston-Salem, NC | 2006-2012 PRIMARY ACCOUNTS: TRESemmé, TJMaxx, EMBARQ, SunTrust, Novartis, La Quinta, Men's Wearhouse -Global Integrated Creative Lead on the TRESemmé account, touching and approving every piece of creative in every country, often creating Spanish language advertising for use outside the U.S. as well as masterminding the brand's first foray into apps and mobile advertising. -Creative Lead on T.J.Maxx, helping the brand convince consumers that the retail stores carry designer brands at bargain prices by showing them HOW across interdisciplinary media points. -Interactive creative on EMBARQ, a telecommunications company that had never delved into the digital space before. |
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Copywriter | Frank About Women
Winston-Salem, NC | CONTRACT PRIMARY ACCOUNTS: Miller, SpaSensials, Cricut -Frank About Women is Mullen's marketing to women arm that knocked on the side door of large companies like Coca-Cola, Miller Beer and Bissell. And. It. Worked. … thanks in large part to the creative work provided by my team. -Stewarded the Miller Beer Girl initiative, which led to a lucrative research project AND Miller Chill (I'm sorry). -Helped to totally overhaul Cricut's online retail presence, which led to a better understanding of what the brand offers. |
Copywriter | CoyneBeahmShouse
Greensboro, NC| 2005-2006 PRIMARY ACCOUNTS: B/E Aerospace, Southern States, Doral, Wrangler Home, Appearex, Microban -Reworked the entire Southern States e-comm presence. Edited Southern States' Magazine: Equisource, as well as help to rebrand their equine health brand. Southern States took "Best of Show" at that year's ADDY awards. -Acted as both creative lead and account manager on the B/E Aerospace account, leading to award-winning work. -Was offered senior copywriter position after six months at the agency — ultimately choosing to follow the ECD to his next gig. |
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Master of Arts | University of Texas
Austin, TX | 2003-2005 MAJOR: Creative Advertising with concentrations in Copywriting and Account Planning |
Bachelor of Arts | University of North Carolina
Asheville, NC | 1997-2002 MAJOR: Literature with a concentration in Creative Writing MINOR: Marketing |
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CATS Phoebe. Biddy Boy! Michael Scotty. Hemingway Cat.
CAR Suzie Q FAVE PUNCTUATION Em Dash ASTROLOGICAL SIGN Virgo, on the cusp of Libra IF I WERE A ROLLER DERBY GIRL Rapunchel STUPID HUMAN TRICK Tongue to Nose POISON PICKED Red Wine FAVE .GIF (WITH A HARD 'G') Fuck this cat | ||
I post a lot of pictures of #cats to Instagram ...